Internet marketing for luxury hotels starts with the hotels’ own websites. It’s absolutely imperative you ensure your existing website is realising its own potential as your most powerful marketing tool. It’s capable of generating well over 80% of total revenue, so its worth to you must never be underestimated.

Do you need to improve the performance of your website? Follow the link to a few simple questions to help you decide.

Improved performance means:

a. increased traffic to your website
b. improved conversion of traffic to enquiries
c. improved conversion of enquiries to bookings

which, in turn, means increased occupancy, revenue per available room and revenue growth generally.

I recently received these comments via email from client hotels:

‘We broke our records for breakfast numbers and lunch today and therefore we were not doing afternoon teas’
‘Looking good for another record busting month’ (August 09 being the month)
‘STOP PRESS – July 09 breaks the record’
‘PS – approx 99% occupancy for next 10 days which is encouraging.’
‘We only have 7 rooms left all week!’
These results are neither the consequence of low rates nor third party websites; they're the consequence of the hotels' own sites achieving their potential.

In order to achieve your website's full potential as a revenue generator, it needs to achieve a high search engine ranking through effective search engine optimisation, SEO. It then needs to sell the unique qualities of your hotel at every opportunity to persuade visitors to make an enquiry or a booking. This, in turn, requires good website management. The less your website is managed properly, the less effective and competitive it will be in generating good quality enquiries.

Your existing website could be made to perform much better without adversely affecting the luxury presentation and positioning of your hotel and without compromising your passion and focus.

Improving ‘revpar’, occupancy and overall revenue growth via your existing website is the focus of Alberghi Marketing.

Would you like to arrange a preliminary meeting? An initial chat about your website and its contribution to your success is always a useful exercise and it won’t cost you anything.