
Website Management for Luxury Hotels
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01460 259955
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Good Website Management Will Increase Revenue
Your hotel’s existing website has the potential to be your most powerful, most economic marketing tool. In order to achieve this, the site has to be managed effectively. A website that doesn't regard every page as an SEO opportunity, that has mediocre content and is only occasionally updated is unlikely to perform well. Good website management comprises the following elements: Monitoring Competitor Hotel Websites You need to know what your competitors are up to. You need to know if their websites are ahead of yours in Google, for instance, and if so, why. Then you need to ascertain what they're offering to generate interest and bookings, eg breaks, events and what they're doing with their rates. Knowledge should enable you to compete effectively via your website. Monitoring Website Performance Someone needs to be monitoring the performance of your website constantly. Google Analytics, a free service, is available to you and will provide a wealth of information, including:
Search Phrases Website Visitor Numbers Most Popular Pages Referring Sites
Search Engine Optimisation Every page of your site should be optimised and you should be checking regularly where each appears in Google when using the relevant key phrase(s). If it’s not in the top 10, you need to consider editing the page. Your objective must be to have each selected search phrase in Google’s top ten. Bear in mind it can take a while for a page to achieve its search engine potential. Google Analytics will tell you how many phrases have been used over a given period and what phrases they were. Constant attention to optimising your website can pay dividends Keep Your Visitors Most people, when searching for a hotel will consider at least three before making a decision. You’re well aware how competitive the market is, with a great many websites targeting the same people as you. It’s essential therefore that, on your website, there is plenty to keep visitors browsing, e.g. incentives, events, special packages and other appealing initiatives. Ensure everything is easy to find. Remember, if your website is properly optimised, visitors will be arriving at any page, not necessarily the home page. Therefore, navigation needs to be entirely natural from any page with the most important elements of the site accessible directly from every page. Browsing your hotel website should be a pleasure, so encourage visitors to go directly to the elements that are unique or special to your hotel, then through the rest of the site, helping them to make a positive decision. 01460 259955
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