Your hotel’s website is the marketing tool capable of achieving, by far, the largest percentage of total revenue. Improving your hotel’s website performance should increase occupancy, revenue per available room and revenue growth generally. Ideally, your hotel website should be fully optimized for both search engine profile and for content before you invest in other forms of online promotion such as adwords.
Do you need to improve the performance of your hotel's website? Follow the link to a few simple questions to help you decide.
Alberghi Marketing is a specialist in improving website performance for independent, luxury hotels. The consequence for you is not only a better performing website but also your ability to manage your hotel’s site more effectively in the future.
Initially, a complete review of your website is required, highlighting areas that need to be improved. For instance:
The service provided by Alberghi Marketing includes:
- detailed analysis of your hotel’s website.
- improving the search engine profile of your hotel’s website to increase the number of visitors to the site
- improving website content to increase the rate of enquiries and bookings
- attention to the effective promotion of your hotel’s events/activities
- email marketing
- training of reception/reservations teams in responding to and converting website-generated enquiries, a frequently overlooked discipline that can significantly improve occupancy and revenue
- strategies for generating extra revenue from the website
Most importantly, both Alberghi Marketing and client hotels will have the facility to monitor website performance at all times.
Improving ‘revpar’, occupancy and overall revenue growth via your website is the focus of Alberghi Marketing.
Would you like to arrange a preliminary meeting? An initial chat about your website and its contribution to your success is always a useful exercise and it won’t cost you anything.
