There is so much you can do to ensure your website is search engine friendly and achieving a high search engine profile without changing the design or the build. In fact, if your site is content manageable, and it ought to be, you can do it yourself without any knowledge of website coding. However, website content benefits from well-written, sales orientated copy that’s also key phrase rich.

I’ve listed some tips for search engine and website content optimisation here.

Proper search engine optimisation should really help your site make it to the top ten on Google when using the most likely key phrases to search for the services or products you provide.

Obviously, there is huge competition so you also need to be aware of what your primary competitors are up to. They’re the ones ahead of you in the rankings and they should always be in your sights…you need to push them out of your way as you climb to the top!! Effective search engine optimisation will certainly help you on your way.

However, your website is not all about search engine profile. When you achieve Google top ten positioning for specific key phrases, the number of visitors to your site will increase so you need to be able to convert them into enquirers and/or customers.

Most importantly, every page is a potential enquiry/sales opportunity and should be regarded as such when creating the content. Also, every page should be a possible landing page, i.e. searchers could arrive at any page of your website depending on the search phrase they used.

Your website’s mission is to:

1. generate traffic…the higher your search engine profile, the higher the number of visitors
2. generate interest…if the content doesn’t appeal, visitors will leave and continue to search
3. generate enquiries/orders…keep them with you until they’ve made the enquiry or completed the purchase