In 2001, Alberghi Marketing founder, Mike Lanigan, was appointed to develop the internet marketing opportunity for von Essen hotels, then comprising only five properties. He achieved excellent results as Director, Internet Marketing, whilst having to keep pace with the rapid growth of the collection.
Mike benefits from 35 years direct marketing and internet marketing experience. Years ago, Mike was accredited by the Chartered Institute of Marketing working on several successful marketing projects under the DTI’s Enterprise Scheme. Later, he created the brand and the catalogue for embryonic wood screws (as it then was) mail order company, Screwfix Direct, now a multi-million pound operation. Later still, he created and managed websites for the International Spas Association (ISPA) and Champneys amongst many others.
Alberghi Marketing has now evolved as a proven internet marketing formula specifically for the benefit of small, independent, luxury hotels; specialist hotel website marketing activity that is complemented by Mike’s infectious enthusiasm which has proved to be such an inspiration to hotel staff.
Do you need to improve the performance of your website? Follow the link to a few simple questions to help you decide.
Increasingly, discerning travellers prefer the finer luxury details and the superior service that come with the passion of owner/managers, elements that make each hotel unique. It is this passion that needs to be reflected in all hotel website marketing activity, i.e on the website, in responses to all website enquiries, at reception and in revenue management.
Mike has great respect for the individuals who create and manage these beautiful properties, as well as a keen appreciation of the problems they face in achieving success. He also has a passion for Italy and is keen to foster a marketing association between exclusive hotels there and in England to the benefit of all.
Comments from hotels:
‘Thank you for your enthusiasm, you’re great..’
‘…your dynamic and optimistic nature…’
‘…what an inspirational person you are…’
(The above comments can be verified.)
Improving ‘revpar’, occupancy and overall revenue growth via your website is the focus of Alberghi Marketing.
Would you like to arrange a preliminary meeting? An initial chat about your website and its contribution to your success is always a useful exercise and it won’t cost you anything.
